<blockquote>NFT shouldn’t be complicated and difficult to receive. The most ideal process is that consumers receive NFT automatically without doing anything.</blockquote>The NFT craze in Taiwan has given rise to a number of refreshing branded NFT distribution activities, such as the <a href="https://mazudao.io/">Mazu NFT</a> campaign launched by Dajia Chenglan Temple, the <a href="https://www.bnext.com.tw/article/70844/carrefour2022">Yuan Pu Tu</a> campaign by Carrefour and so on. What’s more, <a href="https://www.bnext.com.tw/article/71345/toyota-nft">the Garage 86 activity&nbsp;</a>held by Hotai Motor allows NTF holders to not only get more airdrops but also have the opportunity to draw for new sports car test drives through multi-level task design.However, although these NFT marketing events seem to be glamorous, it appears to be difficult to attract people from non-traditional currency circles to participate in. An author has asked friends outside the currency circle that few people really own NFT.What are the obstacles to the NFT issuance? Why is NFT, which has the advantage of liquidity compared to traditional coupons, not yet popular? Is there an unknown cost of NFT issuance? Let's break down the real-life case study and understand the process in five minutes.<figure class="image"><img src="https://storage.googleapis.com/kryptogo-website.appspot.com/public/cms/image_afa17f377f/image_afa17f377f.png"><figcaption>-Taiwan's NFT activities are on the rise, but have not yet truly reached the mass market | Source: Major Official websites –</figcaption></figure>Why is NFT not yet a marketing tool? The key is " How to deliver it"Buying and participating in events is all about experience. If the overall process experience is excellent, users will flock to the event; on the other hand, if the experience is poor, users will be discouraged even if they love the IP/brand.Let's take the above marketing campaigns as examples to see how they "deliver" NFT to consumers.Hot wallet paradox: I come to the driving class because I don’t know how, and you still ask me to drive here?The activities at <a href="https://mazudao.io/">Chenglan Temple</a> are very dazzling, and buyers can have the exclusive votive candle, priority participation in the pilgrimage, and other empowerments that are said to be awesome benefits for believers, but why haven't we seen any grandpas and grandmas displaying or using it?Let's take a look at its NFT "delivery" process to get a glimpse.<img src="https://storage.googleapis.com/kryptogo-website.appspot.com/public/cms/image_187a75b887/image_187a75b887.png">Did you find out where the problem is?<blockquote>Exactly, If Chenglan Temple wants to “issue NFT”, the buyers must’ve already registered a hot wallet.</blockquote>For newbies in the crypto currency experiences, this can be very strenuous. He was only intended to buy a NFT to support Mazu but end up suffering from registering Metamask, memorizing seed phrases, keeping the private key, and so on. This is just as ridiculous as you wanted to buy a scooter, but somehow got educated how to see the stock K line by the shopkeeper.<blockquote>Then, what will happen if the consumer doesn’t know how to use hot wallet and find a vender to build one for them?</blockquote>This is even worse. The vender would possess the seed phrase and private key of your wallet, both of which will allow anyone can access the assets in the wallet anywhere, and both of which cannot be changed. For example, you rented a safe at the post office and then gave the spare key to a teller he didn’t know well, which is a stupid way to do so as nobody can guarantee that the teller will not be short of money one day and steal it all.<blockquote>Finally, the NFT is not even displayed automatically!</blockquote>Although Metamask is the most popular wallet on the market, it has a fatal flaw, that is, it cannot display NFT automatically, it needs to <a href="https://metamask.zendesk.com/hc/en-us/articles/360015489331-How-to-import-an-account">manually import information</a> to make it display correctly. This is like buying an electric cooker, but had to assemble all the parts from scratch to use, how inconvenient!<img src="https://storage.googleapis.com/kryptogo-website.appspot.com/public/cms/image_2ca3a3df41/image_2ca3a3df41.png">This situation also happened in <a href="https://www.bnext.com.tw/article/71345/toyota-nft">TOYOTA's Garage 86 NFT</a> event and <a href="https://www.bnext.com.tw/article/68381/asmeir-nft?">A-mei's ASMR concert</a>, where users had to have a wallet before they could participate in the event and receive NFTs. This requirement is almost mission impossible for newbies. (A-mei's NFTs will only be released to the corresponding wallets in 1-2 weeks after fans apply for them, so they cannot be delivered in time)Even though some manufacturers will temporarily respond with customer service staff, but what if there are thousands or even tens of thousands of consumers? Should customer service centers be disbanded in place? Of course not, but this would mean that the distribution costs of the NFT marketing campaign would skyrocket.You can find out the paradox within the below meme.<img src="https://storage.googleapis.com/kryptogo-website.appspot.com/public/cms/image_54b39eb531/image_54b39eb531.png">Terrible experience and inability to expand are the pain points of NFT distributionLet's take a look at the characteristics of existing NFT releases, which are limited to existing members and not used to expand the unfamiliar customer base.A-mei's ASMR NFT is designed to reward "fans" who come to concerts, while the NFT created at Chenglan Temple is designed to empower "believers," which does not reach people beyond loyal fans, thus limiting the effectiveness of NFT marketing. For example, the business community may not be interested in the Mazu NFT at the Chenglan Temple, even if the brand has worked extremely hard to create popularity.NFT should not just be a niche pleasure, as it is something that can become a medium which everyone is accustomed to.Imagine if Chenglan Temple made its Mazu NFT in to a QR-Code and put it on the Taiwan Railroad, passenger transportation, and even the MRT system for exposure, all passengers can get the NFT as soon as they scan the code.Then, instead of only earning one-time income, Chenglan Temple can continuously put empowerment and advertisement to these holders, such as Chenglan Temple's related gifts and blessing objects, so that they can get to know Chenglan Temple and even visit it, which could further lead to donations and peripheral consumption. Then, the combined economic potential will become much greater, so that the single issuance cost can leverage greater benefits.What features should a truly outstanding NFT Solution have?From the above, we can see that if a brand wants to issue NFT, the only solution is to make the "arrival process" of NFT simple and easy to use by deeply managing members and even reaching out to unfamiliar customers. Otherwise, even for those who are more motivated to learn may be discouraged by the high threshold.Good NFT distribution methods should possess the following two major points.<ul><li>Easy-to-use delivery process (automated, low threshold, no teaching costs, deliver in time preferably)</li><li>Reach out to unfamiliar customers (to expand business and bring more efficiency)</li></ul><img src="https://storage.googleapis.com/kryptogo-website.appspot.com/public/cms/image_cb733027d9/image_cb733027d9.png">KryptoGO's first "phone number airdrop" makes receiving NFTs even easier than drawing toilet paper!So, is there a simple, easy-to-use and effective NFT distribution solution that meets the two points above?Sure! <a href="https://www.kryptogo.com/tw/products/wallet">KryptoGO</a> is the first of its kind, pioneering the concept of "Phone Keychain", using familiar phone numbers as a medium to help brands/users easily enter Web3.With a cell phone number, KryptoGO can help you with the followings:<ul><li>Users can get a hot wallet in 10 seconds (Metamask takes at least 1~3 minutes and the process is complicated)</li><li>Helps brands to easily drop/collect NFTs without the need to register and download wallets in advance!</li></ul>&nbsp;Actual Case BreakdownLet's take the example of <a href="https://mazudao.io/">Chenglan Temple’s MaZu NFT</a> again and compare the difference between the existing process and the process after importing KryptoGO.<ul><li>Eliminate the barrier of entry:&nbsp;users do not need to prepare a hot wallet in advance, manufacturers do not need to build on their behalf.</li><li>Immediate automatic dispatch: NFTs are dispatched immediately and airdropped via phone number, collecting wallet addresses Is no longer needed.</li><li>Automatic NFT display: the NFT will be displayed automatically without any kind of operational knowledge.</li></ul>KryptoGO wallet also has a built-in empowerment redemption system, so holders don't have to jump to other websites or tools, they can make it all happen in one single app. KryptoGO also allows brands to manage their own empowerment items/expiration dates/redeem times, etc.In other words, KryptoGO optimizes the "delivery process", "product usage" and "inventory management" of NFT in the meantime. It can be said that KryptoGO is the best NFT solution for both brands and consumers.<img src="https://storage.googleapis.com/kryptogo-website.appspot.com/public/cms/image_546c3756b0/image_546c3756b0.png">Action speaks louder than words: scan the code and experience the phone number airdrop at light speed!Whether you're a brand or a user looking for an easy-to-use NFT carrier, you can scan the QR-Code below to pick up KryptoGO's phone airdrop NFT "KryptoGO Yacht Club" and experience the power of NFT in 30 seconds!<img src="https://storage.googleapis.com/kryptogo-website.appspot.com/public/cms/image_7453b020a1/image_7453b020a1.png">After receiving the NFT, you must have already felt how KryptoGO can simplify and optimize your brand/user's NFT experience. Still searching for the best solution for NFT distribution/enabling item management/enhancing user's Web3 experience?Contact <a href="https://www.kryptogo.com/tw/contact/sales">KryptoGO&nbsp;</a>and turn your Web3 business around with NFT!&nbsp;#NFT #Issuance Costs #Issuance Process #Easy to Get

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